Dwen Doggett, Managing Partner
Dwen has more than 15 years of experience in database programming and Internet administration/development, and he serves as the lead technical consult on all DDSA solutions. Dwen has led many innovative online database projects (including e-commerce, intranet and extranet) as well as comprehensive analytics solutions for clients that include; The American Institute of Astronautics and Aeronautics, Comcast Cable, Starwood Hotels and Resorts, Embassy Suites, The Missouri Division of Tourism. His previous technical innovations focused on workflow, knowledge management and content management tools, and the most efficient ways to integrate all online business practices to funnel through one unified end-result translating into growth and profitability for his clients.
For the last five years, Dwen has focused exclusively on the field of revenue based Web Analytics on behalf of his hospitality clients. He is responsible for the customized programming and design, through WebTrends Enterprise Analytics, of a number of hotel-specific analytics reports that compliment the multitude of key metrics available through the WebTrends Enterprise software. This highly in-depth analysis caters to the trending needs companies expect, and produces the revenue information and analysis necessary to help multiple functions of the hotel company (including marketing, advertising, revenue management and operations) to make informed marketing decisions that ultimately enhance the customer experience and increase booking performance. His current analytics clients include Pegasus Solutions Inc., Leading Hotels/Leading Interactive Reservations and Columbia Hospitality Group.
Dwen is an active member of the exclusive WebTrends Customer Advisory Board.