Stephanie Axe Scott, Managing Partner
Stephanie is the key strategic force behind DDSA Partners Web Analytics, bringing over 15 years of Internet, e-commerce marketing, web analytics, consulting and project management experience to the company. With proven success driving revenue and directing business strategy for hotel clients, she is considered by industry insiders as a progressive technology professional possessing the expertise to analyze and forecast market trends and adapt technical innovations to increase clients’ return on investment. She delivers results on the basis of the increasing demand for comprehensive, precise measurement and analysis to validate current expenditures and uncover the trends and business opportunities that others miss.
She has led efforts to create some of the most fully integrated, results-driven electronic marketing strategies and online business plans for companies such as Loews Hotels and Resorts, Interstate Hotels and Resorts, Benchmark Hospitality, Coastal Hotel Group, The Missouri Division of Tourism and Trump International Hotel and Tower, New York.
Her current focus providing, customized client-centric analytics programs personalized for hoteliers adding value to the customer experience through the booking process and generating new revenue for participating hotels, includes partnerships with a number of leading internet booking engines such as Pegasus Solutions, Trust International and Windsurfer CRS as well as international and domestic hospitality organizations such as The Leading Hotels of the World, Thompson Hotels, Joie de Vivre Hospitality.
Stephanie received a Bachelors degree from the University of Kansas and subsequently relocated to Los Angeles, California where she rooted an impressive media foundation in feature film production, television production and corporate communication.