Content Analysis
Content is what gets your message across to your site visitors. Performing a content analysis can help determine if your audience is receiving the message you intend to send about your brand, whether or not the information they want is there, and if the site's functionality is helping them find it. Based on the results, you'll have the ability to revise your website's functionality and message to strengthen consumer relationships. DDSA can customize a content analysis solution to capture both real-time interaction and the visitors' overall experience with your web presence.Dashboard and Scorecard Set Up and Reporting For Content Analysis
Depending on how business stakeholders will interact with the data, dashboards or scorecards can be developed to provide the information most critical for your data-driven decision making. A dashboard? A scorecard? Which is right for your organization?Dashboards are effective for real-time access of data, accessed via your web analytics tool's interface. Benefits of a dashboard include:
- Presenting data in reports based on individual page views, regardless of the volume or time period viewed, which ensures that he information you review is a true reflection of your traffic
- Filtering the view of data for you so that you can confidently view the data you want to evaluate
- Accessing to priority and relevant KPIs since your dashboard can be set as your default home page within your web analytics tool
- Integrates multiple data sources into a single view
- Presents information in a consolidated, aesthetically-pleasing view for executive management consumption
- Delivers calculated metrics not available with out-of-the-box reporting tools
- Provides contextual analysis or optimization recommendations for improving the user experience based on what the data shows
